Bimini Square

Brand identity for a mixed-use destination poised for transformation

Located along the Bimini Basin in Cape Coral, Florida, this mixed-use development is set to become the anchor for a broader vision reimagining the city’s urban core. Tuo Studio created a brand identity that captures this sense of transformation — refined yet approachable, coastal in spirit yet urban in rhythm — defining a visual and verbal language that signals growth, optimism, and elevated coastal living.

Branded construction fencing for Bimini Square with logo and tagline “Elevated Coastal Living,” shown on-site at the development in Cape Coral, Florida.

Creating a visual language rooted in coastal sophistication

The brand system draws from the textures and tones of the environment — sunlight on water, organic patterns in palm leaves, and the geometry of contemporary coastal architecture. We developed a cohesive language across every touchpoint, uniting design, material, and message to establish a brand ready to meet a new standard of lifestyle and experience.

Glass window signage for Bimini Square featuring the tagline “Live Coastal Luxury” and the coral-inspired brand mark, reflecting the project’s modern coastal identity.

  • Brand identity system

  • Visual storytelling and creative direction

  • Art direction for digital experience

  • Marketing and presentation materials

  • Art direction for lifestyle and property imagery

Our Role

3D logo signage for Bimini Square mounted on vertical wood slats, showing the coral-inspired brand mark.
Directional signage for Bimini Square showing the “Courtyard Oasis” marker, designed in the project’s brand system with bronze detailing.
Architectural rendering of the courtyard at Bimini Square, featuring tropical landscaping and lounge seating.
Brand system palette for Bimini Square showing material swatches, color tones, and environmental photography inspired by coastal textures.
Lifestyle and marketing collage for Bimini Square featuring interior renderings, brand graphics, and photography of coastal living elements.
Branded stationery design for Bimini Square with coral leaf pattern and logotype on textured paper.
Bimini Square floorplan folder mockup showing presentation materials with brand pattern and dark green color palette.
Website design for Bimini Square showcasing homepage hero with tagline “A Waterfront Destination in Colorful Cape Coral.
Branded tote bag featuring the Bimini Square coral logo, overlaid with photography of sailing and coastal textures to convey the brand lifestyle.
a-sailboat-anchored-in-the-florida-intercoastal-with-mangroves-in-the-distance-bimini-square-cape-coral
clear-water-lapping-the-shores-of-the-south-western-florida-coast-cape-coral

The resulting identity reflects Bimini Square’s promise of Elevated Coastal Living. Through a minimal mark, natural materials, and art-driven expression, the brand conveys the easy sophistication of life by the water — authentic to Florida, yet elevated for a modern audience.

The Results

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